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trade fair booth

Outdoor 2012 – atelier 522 designed the trade fair stand for Shimano and Pearl Izumi 


Nothing is easier than showcasing a well-known brand. But what happens when there are two brands? And on top of that, brands from different sectors? Here the cycling components manufacturer Shimano and there Pearl-Izumi, a clothing company popular with cyclists. At the Outdoor tradeshow in Friedrichshafen, Germany both industry giants wanted to share one stand. atelier 522 developed this platform for them. And as you can see, both speak a similar language. After all, what Shimano and Pearl-Izumi have in common is that they want to impress with a straightforward presentation of their high-tech products.


where: Outdoor | Friedrichshafen | Germany

service phase: 1 - 9

floor area: 150 m2

construction time: 7 days