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atelier 522 traide fair booth design Atomic ISPO 2011 sport
atelier 522 traide fair booth design atomic ispo 2011 sport
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trade fair booth

Following the call of the glacier. Defined edges, smooth surfaces – only ice itself is more crystalline. This is exactly where ATOMIC wanted to transport visitors of ISPO 2011 to with its trade fair stand – into the world of mountain peaks, glaciers and snow-covered slopes. The Austrian sports equipment manufacturer commissioned atelier 522 to build the fitting landscape for this. The Markdorf-based team designed “ice cubes”, towering, protruding structures with steep walls that looked like craggy, precipitous rock formations. Despite this, however, the cubes themselves were still inviting and there was plenty of room to display the ATOMIC products inside. The special thing about this wonderful alpine scenery: there was equipment for every type of customer waiting to be discovered inside each rock. Whether “Race”, “Touring”, “All Mountain” or “Freestyle”, or “Women” or “Kids”, an individual ice cube style was created for every target group.


where: ISPO | Munich | Germany

service phase: 1 -9

floor area: 400 m2

construction time: 5 days